Location: Canada
State/Province/City: British Columbia
City: Vancouver
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Global Brand Insights Analyst
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
The Global Brand Insights team is a trusted partner in the development of long and short-range brand, community, and guest experience strategies. Our team enables brand, community, impact, and guest experience strategy development through the design, management, execution, analysis, synthesis, and delivery of consumer, competitive and cultural global insights.
Key activities for our team include conducting primary (qualitative and quantitative) and secondary research to understand the behaviours, perceptions, values, and attitudes of lululemon’s current and potential global guests, brand equity across global markets, and developing, refining and evaluating the performance of brand and community initiatives.
a day in the life:
The Global Brand Insights Analyst will be responsible for supporting across critical Global Brand Insights programs, including the Global Brand Health Tracker, Quantitative Ad-Hoc Brand and Guest Research, and lululemon’s Guest Insights Panel. The Global Brand Insights Analyst is crucial in supporting the powerful delivery of customer, category and competitor insights to inform and evaluate lululemon’s brand strategies and initiatives.
Responsibilities include:
- On-going support in delivering both standardized and custom Global Brand Health Tracking reports and analyses.
- Assist in the delivery of custom quantitative market research initiatives, including discovery and intake, proposal development and evaluation, vendor onboarding, questionnaire/ discussion guide design, data analysis, and reporting.
- Across a wide variety of projects, support in delivering compelling visualizations and reporting, with an emphasis on generating meaningful, and actionable insights, implications and recommendations.
- Provide quantitative support to mixed method research studies from inception to completion, maximizing our internal knowledge base, and leverage syndicated research to build a strong understanding of consumer needs.
- Leverage and synthesize insights from a large and diverse range of primary and secondary market research sources to support across Global Brand Insights project needs.
- Stay up to date on consumer and industry trends to surface up fresh insights and strategic implementations as it relates to the category and consumer
- Work cross-functionally with internal teams to ensure insights are well-rounded and brought to life in a way that both validates and inspires.
qualifications
- 2-3 years of relevant market research and analytics experience - designing, executing, and analyzing large quantitative market research studies
- Experience developing and maintaining strong working relationships with external market research vendors to execute quantitative research studies
- Experience leveraging custom quantitative survey tools (i.e., Alida) to answer research questions (i.e., questionnaire development, scripting, link testing, data analysis, charting, reporting, etc.)
- Strong quantitative reasoning and analytical skills
- You’re naturally curious and love problem solving - you enjoy getting to the core of an issue through investigation and analysis, and you can take data to insights and ultimately to action
- Experience supporting a large brand health tracker and working closely with external suppliers to ensure business objectives are met on time and on budget
- Proven ability collaborating with others – teamwork makes the dream work
- You’re a storyteller and can transform data into concise and compelling information through strong analytical, visualization, and report writing capabilities
- You’re proactive, with great attention to detail
- A passion for market research, consumer insights, brand tracking and the activewear apparel industry
- Strong multitasking capabilities and the able to work successfully in an environment of tight timeframes and continuous change
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
Additional Notes
Authorization to work in Canada is required for this role.
Authorization to work in Canada is required for this role.
Compensation and Benefits Package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $66,000-$86,600annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
This role is classified as Hybrid under our SSC Workplace Policy:
Hybrid
In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 4 days per week.
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.