Location: Canada
State/Province/City: British Columbia
City: Vancouver
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Manager, International Ecommerce Campaigns & Content
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
The International Ecommerce Campaigns and Content team oversees online content experiences across our international websites, ensuring seamless, and exceptional ecommerce and merchandising experiences.
As the Ecommerce Campaigns & Experience Manager, International, you will drive central operations and processes to create engaging and educational content journeys. You will optimize product content and online merchandising strategies, support localized experiences, and empower regional teams to drive sales and increase conversion.
This role leads content creation, governance, and planning while fostering collaboration across central and regional teams, including digital product management, global product data and SEO teams. You'll focus on continuous process improvements and impactful ecommerce optimizations.
Success in this role requires expertise in ecommerce ecosystems, content management systems, and industry best practices. A passion for digital, trend awareness, and strong prioritization are essential. You will lead key initiatives, manage a team, assess performance, and align priorities with senior leadership in a fast-paced, multi-deliverable environment.
a day in the life: what you’ll do
- International Ecommerce Campaigns & Content Leadership – Lead the International Ecommerce Campaigns & Content team, setting priorities, managing change, and driving strategic execution across international sites.
- Campaign & Content Operations – Oversee and scale central campaign and content processes, adapting strategies to align with business priorities while ensuring seamless execution, including content management tools and page implementations.
- Ecommerce Strategy & Execution – Define and drive content management and merchandising strategies in collaboration with cross-functional teams, optimizing processes, technology, and reporting to enhance international eCommerce performance.
- Campaigns, Website Experience & Merchandising – Partner with regional teams to align on campaign and merchandising needs, analyze performance trends, and identify priorities to improve content and localization capabilities, supporting platform improvements through collaboration with Product Management and functional teams.
- Performance Monitoring & Reporting – Track and analyze campaign event sales, page performance, and key metrics to provide actionable insights, optimize content effectiveness, and address regional business needs across international sites.
qualifications
- 8+ years’ experience in ecommerce, content management, or merchandising, with a strong understanding of ecommerce ecosystems; global ecommerce experience is a plus.
- Expertise in content management and performance analysis, with experience in reporting and data-driven decision-making. Adaptability to refine strategies based on performance data and drive measurable success.
- Strong leadership and people management experience, with excellent interpersonal, collaboration, and communication skills.
- Proven ability to manage multiple priorities in a fast-paced environment, with strong problem-solving, prioritization, and project management skills.
- Experience with tools and strategy execution, including content management systems, merchandising, Jira, Confluence, and project management platforms; SFCC experience is a plus.
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
Additional Notes
Authorization to work in Canada is required for this role.
Authorization to work in Canada is required for this role.
Compensation and Benefits Package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $107,500-$141,100 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
This role is classified as Hybrid under our SSC Workplace Policy:
Hybrid
In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.
#LI-Hybrid #LI-SS1
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.