Ubicación: Australia
Estado/Provincia/Localidad: Victoria
Localidad: Melbourne
Departamento: Store Support Centre (SSC)
Tipo de horario: Full-time
Social Media Manager, Australia & New Zealand
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Australia and New Zealand (AUSNZ) Brand team is part of the Asia Pacific (APAC) Brand Marketing organisation. We lead lululemon’s brand strategy and expression across the market, ensuring the global brand vision comes to life with clarity and consistency, and resonates with local guests. This team works cross-functionally to drive integration, focus and cultural impact.
The Social Media Manager sits within the Brand team and leads the strategy and execution of of our organic social channels, paid influencer partnerships for brand moments, and partners with paid media teams to drive further engagement and reach. This role is about creating and amplifying brand storytelling that connects with our community and culture, while ensuring global consistency and local relevance.
Working with agency and internal partners, you’ll ensure our social presence is both locally relevant and globally aligned. The role requires a high degree of autonomy, cross-functional collaboration, thought leadership and deep functional expertise in social media to successfully deliver integrated, insight-led plans with measurable results.
A day in the life
- Own and develop an audience-led social media strategy for AUSNZ covering campaign and always-on brand-focused content, driving measurable results
- Bring global and regional strategies to life through locally relevant social execution
- Responsibly allocate social media budget – applying learnings to optimise investment across content production, paid, owned and earned tactics in support of campaign and business objectives
- Be the social media subject matter expert for the market, consulting cross-functional teams on best practices and how to bring initiatives to life through social – including events, Ambassador storytelling, community moments and store experiences
- Develop creative briefs and deliverables for campaigns and always-on content, guiding the development of assets with agency and cross-functional partners
- Collaborate with PR, Influencer and Community teams to deliver integrated earned moments by leveraging media owners, influencers, Ambassadors, friends of the brand and brand experiences to drive conversation and relevance
- Partner with paid media teams to amplify organic content through targeted boosting and dark posting, extending the reach and effectiveness of our storytelling
- Guide and review creative output from agencies and partners to ensure alignment with campaign objectives, brand and social best practices
- Regularly report on the performance of social content and campaigns against defined KPIs, translating data into learnings and future recommendations
- Keep up to date with relevant social trends, platform updates and audience behaviour shifts to inform planning, content evolution and testing strategies
Qualifications:
- 8+ years of working in social media, ideally for a premium global brand
- A genuine interest in movement and community – particularly running and training cultures – and how these show up on social media
- Deep understanding of the digital landscape in AUSNZ, including creator culture, social trends, culture-first media channels and social platforms
- Expertise in writing and managing creative briefs that inspire agency and creative teams, and deliver against brand and business objectives
- Skilled in interpreting performance data and translating insights into action
- Experience managing budgets, with a proven ability to allocate spend effectively to support business and brand objectives
- Ability to work across time zones and within a matrixed structure, partnering with global and regional teams
- Excellent communication and project management skills
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
Learn more about what it's like working for lululemon in our Asia-Pacific markets:
#LI-RS1
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.