Our purpose is to elevate the world by realizing the full potential within every one of us.

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From day one, we enable our people to discover their own purpose. Because we know that when everyone is connected to their own purpose and aligned with the company’s purpose, it allows us to propel each other forward. And truly realize the full potential within every one of us.

Calvin McDonald, CEO

Impact Agenda

Everything we do is rooted in the belief that, together with our guests, partners, and communities, we can create positive change to build a healthier, thriving future. Our purpose comes to life every day through our Impact Agenda, which comprises three pillars: Be Human, Be Well, and Be Planet.

Impact Human

Be Human

Our people succeed because we provide an environment that is equitable, inclusive and fosters growth.

Impact Bewell

Be Well

Our communities thrive because we provide tools for physical, mental and social well-being.

Impact BePlanet

Be Planet

Our products and actions restore a healthy environment leaving the world better in everything we do.

Our Values Guide Us

Personal Responsibility

I have choice and I am accountable for my actions.


I’m all in. I continuously innovate and own my results.


I am open and sincere.


I relentlessly pursue greatness and know that possibility is bigger than the fear of failure.


I put people first. I build trusting relationships. We are all one team.


I believe that fun is a choice. It’s what allows me to turn work into play.


I actively remove barriers to equity so that everyone has a sense of belonging.