lululemon

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The social team manages the strategy and delivery of content across owned and earned social channels in EMEA, driving brand awareness and consideration in the region.

a day in the life: what you’ll do

• The Social Media Manager, Franchise will lead franchise partners in markets across EMEA to manage all social content on owned channels and franchise channels. They will need to have great project management skills as they co-ordinate the needs of partners’ through-the-funnel media plans – overseeing strategy but also getting into the detail of setting up campaigns. They will also have a creative eye, obsessing over best in class social, as they act as brand guardian for content created by our franchise partners across paid boosting and Creator collaborations. You’ll report directly to the Senior Manager, Social and Content. 
• Lead Partners: Build and maintain strong relationships with franchise partners in the Middle East, Turkey, and Europe, enabling them to create localized, best-in-class social content. 
• Manage Media Plans: Acting as the conduit between franchise partners and media agencies to set up and deliver through-the-funnel paid social campaigns on multiple platforms.
• Deliver Localised Content: Work with global teams to localise and deliver global campaigns that resonate with regional audiences, in local language, raising brand awareness across EMEA. 
• Content Strategy: Plan, manage, and maintain the social strategy and content calendar monthly, ensuring alignment across teams and platforms. 
• Champion Paid Content: Develop best-in-class UGC paid assets to optimize media performance. 
• Lead Creator Collaborations: Oversee and manage local Creator campaigns in multiple markets, supporting key campaigns and activations.

Qualifications, skills & experience 

• 8+ years of experience in social media management – ideally with a mixture of experience across organic and paid social functions.
• Expert at using ads manager tools across Meta, TikTok and YouTube to set up and deliver paid social campaigns
• Proficient in using analytics tools to measure performance, optimize strategies, and report on results. 
• Experience managing social media strategies across multiple markets, ideally within EMEA. 
• Demonstrated success in creating localized social media content for diverse audiences. 
• Strong leadership skills and the ability to collaborate across functions and departments.

Must haves

• Acknowledge the presence of choice in every moment and take personal responsibility.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
• Communicate with honesty and kindness and create the space for others to do the same. 
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
• Foster connection by putting people first and building trusting relationships. 
• Integrate fun and joy as a way of being and working.

Role Classification

This role is classified as Hybrid under our global SSC Hybrid Workplace Policy: 

[Hybrid]

In-person collaboration is important, and much of the role can be performed remotely. Work is performed from the office at least 3 days per week.