lululemon

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people. 

About this team

Reporting to the Senior Manager, Retail Brand Experience (RBE), the Manager, In Store Marketing (ISM) leads lululemon’s global and regional campaign executions, and in-store product and communication strategies in EMEA. This role is responsible for ISM strategy, leading a team to ensure we have a strong brand presence across our retail fleet. They work in close collaboration with the Global ISM team to bring global strategies to life, whilst supporting regional activations, revenue and sell-through targets.

A day in the life

• Develop in store marketing plans to powerfully deliver brand and product storytelling, remaining consistent with the overall creative direction and visual merchandising strategy.
• Leverage our store real estate and guest touchpoints, including windows, signage, lightboxes and brand screens, leading all in store creative planning, development and installation.
• Enrol key partners, leaders and retail teams in upcoming campaign, brand and product storytelling executions, through strong proposals and clear VM guidelines.
• Manage EMEA ISM calendar, working closely with the regional and global teams to ensure campaigns align across both regional channels and other regions.
• Own the 365 and quarterly in store signage programme, ensuring alignment with global strategies.
• Work closely with Store Design to ensure that existing and new stores have all necessary touchpoints in store to powerfully execute ISM initiatives.
• Regularly spend time in stores to learn how campaigns, and brand and product in store marketing are working in stores, gaining feedback for future executions.
• Highly aware of in store marketing trends within the retail space, regularly attending tradeshows and visiting key retail spaces.
  
  

Qualifications

• 5-10 years of relevant experience as a visual space creator and team manager, ideally for a premium, purpose-led, global business with a challenger brand mentality.
• Demonstrable experience creating impact in retail spaces on guest experience and sales using innovative ideas without compromising brand equity.
• People and team leadership.
• Degree level education preferred.

Must haves

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.