Lululemon

Who we are 

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team

The Digital Marketing Team is a team that works very closely with cross-functional partners, such as E-commerce, Brand and Communication and Retail teams. The team manages a variety of digital marketing channels to drive growth across the full-funnel with a focus on acquisition, retention and reengagement. We are experts in digital and make data-driven decisions to meet KPIs including but not limited to metrics such as reach, engagements, traffic, revenue and ROAS.  

A day in the life: 

• Develop, implement and execute strategic online performance marketing initiatives for lululemon in Korea in line with brand and strategic guidelines 
• Own and lead local online performance marketing strategy and distribution across media channels: paid digital, social media, and owned media 
• Analyze and optimize online performance campaigns against digital and Korea market growth objectives 
• Lead agency relationship and align the communication strategy with key partners across APAC 
• Set, communicate, and maintain timelines, budget, and priorities on every digital marketing project in Korea 
• Monitor digital marketing trends across categories to generate insights for new digital marketing strategies to accelerate lululemon’s growth across Korea 
• Partnering with cross-functional teams to ensure digital marketing efforts align and are lockstep with the larger promotional strategy and on brand 
• Develop 360 campaign plans for global, regional or local initiatives 
• Support Kakao integration roadmap by crafting personalized guest experiences based on their behavior, preferences, and engagement history 
• Develop Korea CRM strategy with advanced segmentation and creative approaches, especially for the KakaoTalk channel, leveraging analytics to drive new guest acquisition and improve retention 

Qualifications:

• Fluency in English and Korean (written and spoken) 
• Minimum 8 years of experience in online marketing for a leading consumer brand or tech company 
• Understanding of the Ad-Tech ecosystem and CRM (esp. Kakao channel) is a plus but not a must 
• Experience running performance digital marketing in Korea, including paid digital, social media, earned media and owned media; and up-to-date with current consumer & media trends 
• Strong understanding of digital marketing measurement platforms, digital marketing technology, and data ecosystem 
• Excellent understanding of digital marketing metrics - CPV, CPCV, CPR, LTV are familiar to you 
• A strong mix of creative and analytical capabilities in combination with a hands-on attitude to get things done 
• Proven track record of leading multiple, complex tasks simultaneously 
• Excellent soft skills with a teamwork mentality, and the ability to work independently and collaboratively 
• Willingness to thrive in an international environment, with multiple languages and time zones 
• Strong knowledge of Digital Marketing principals, platforms and tools.
  

Must haves:

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results. 
• Communicates with honesty and kindness, and creates the space for others to do the same. 
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. 
• Fosters connection by putting people first and building trusting relationships. 
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.