Senior Manager, Global Brand Management (Collaborations)

การศึกษา: United States of America

รัฐ/มณฑล/เมือง: California

เมือง: Santa Monica

หน่วยธุรกิจย่อย: Store Support Centre (SSC)

ประเภทเวลา: Full-time

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

 

who you are

As Senior Manager, Global Brand Management – Collaborations, you will bring lululemon to life through initiatives and campaigns that spark desire, expand cultural relevance, and inspire new audiences. You’ll lead the development and execution of collaborations and inline energy projects that sit at the intersection of brand, culture, and community, shaping how our brand shows up in the world through partnerships and storytelling that resonate globally. 


You will work in close partnership with Product, Brand Creative, Brand Partnerships, Strategy, Channel leads, and Regional Marketing teams to deliver projects that not only connect to our brand vision but also set new benchmarks for culturally relevant brand moments worldwide. This role blends creativity and operational excellence, requiring both a strong cultural lens and the ability to translate ideas into campaigns that inspire and deliver impact. 


Responsibilities 

  • Lead the development of the 5-year strategic brand plan for collaborations in partnership with Product and Strategy teams, aligning with brand and business KPIs.
  • Drive strategy and execution of global collaborations and energy marketing tactics to build brand heat and cultural relevance.
  • Lead the creation of campaign briefs and partner with Brand Creative, Channel leads, and Regional Marketing to deliver integrated, guest-first campaigns.
  • Own and drive the 365-day global brand calendar for collaborations and inline energy product initiatives, defining the rhythm, focus moments, and storytelling priorities across the year to support lululemon’s ambition to be the leading performance apparel brand for every wear
  • Identify and evaluate cultural trends, communities, and moments that unlock opportunities for brand-defining initiatives and bold creative expression.
  • Oversee category-level marketing budgets, ensuring efficient use of resources aligned to business priorities.
  • Collaborate with Insights and Finance to define and measure initiative impact; use data to inform future planning and optimization.
  • Lead, mentor, and inspire a team of brand managers and coordinators; foster a culture of curiosity, excellence, and continuous growth.


qualifications 

  • Bachelor’s degree or equivalent experience.
  • 10+ years of brand marketing experience, ideally with a focus on collaborations, cultural partnerships, or special projects.
  • Proven success leading global, high-profile initiatives that drive cultural relevance and consumer engagement.
  • Strong understanding of brand storytelling, consumer culture, and the intersection of sport, lifestyle, and community.
  • Excellent project management and organizational skills; ability to lead multiple initiatives simultaneously.
  • Strong leadership and communication skills with a track record of influencing cross-functional partners and senior stakeholders.
  • Global mindset and experience working across regions and markets.
  • Passion for lululemon, community, and living a mindful, active lifestyle.


must haves 

  • Commanding knowledge of sports fashion inclusive of streetwear, high-fashion, and sneaker culture.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
  • Communicates with honesty and kindness, creating the space for others to do the same.
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Fosters connection by putting people first and building trusting relationships.
  • Integrates fun and joy as a way of being and working.

 

 

additional notes
Authorization to work in the United States is required for this role.

 

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $134,100-$176,000 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and, subject to program eligibility requirements.  


 

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

  • Extended health and dental benefits, and mental health plans 
  • Paid time off 
  • Savings and retirement plan matching 
  • Generous employee discount 
  • Fitness & yoga classes 
  • Parenthood top-up 
  • Extensive catalog of development course offerings 
  • People networks, mentorship programs, and leadership series (to name a few) 

 

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

 
workplace arrangement


In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.



 

Apply Now

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.