Location: Canada
State/Province/City: British Columbia
City: Vancouver
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Director - NA Ecommerce Content & Campaigns | Contract until July 2027
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
As the Director, North America Ecommerce Campaigns & Content, you lead the centralized content and campaign function within the North America Digital organization. This team is responsible for shaping the end-to-end guest journey and on-site experience across lululemon.com and the lululemon App, ensuring brand and product campaigns come to life through compelling content, storytelling, and digital experiences.
This role sits at the intersection of Brand, Digital Product, UX, Merchandising, and Technology, and plays a critical leadership role in delivering regional and global campaigns that drive revenue, elevate brand impact, and scale toward North America’s long term ecommerce revenue ambition. You will lead a high-performing team of managers and specialists while setting multi-year strategy, operating rhythms, and best-in-class ways of working
a day in the life: what you’ll do
- Campaign & Content Strategy – Own the multi year strategy and annual roadmap for NA Ecommerce campaigns, programs, and elevated digital experiences across web and app.
- End to End Campaign Execution – Lead the planning, prioritization, and delivery of regional and global brand, product, and enterprise initiatives to drive revenue and engagement.
- Guest Journey & Experience Design – Shape the end to end guest journey and UI, determining optimal content placement across key site and app touchpoints.
- Cross Functional Leadership – Partner with Brand, Digital Product, UX, Technology, and Analytics teams to align priorities, roadmaps, and execution.
- Team & Operating Model Leadership – Lead and develop a high performing team while establishing scalable ways of working, playbooks, and best practices.
- Optimization, Budget & Accessibility – Own creative investment decisions, drive experimentation and personalization, and ensure content meets accessibility standards.
qualifications
- 8+ years of ecommerce experience, including leading large-scale digital marketing or content programs
- 7+ years of people leadership, including managing managers and senior-level talent
- Proven track record delivering consumer-focused ecommerce campaigns at scale
- Strong understanding of digital experience strategy, analytics, and financial performance
- Experience working within complex, matrixed organizations across global and regional teams
- Ability to set long-term vision while driving strong near-term execution
- Bachelor’s degree in Business, Marketing, Communications, or related field (asset)
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life
- Possess an entrepreneurial spirit and continuously innovate to achieve great results
- Communicate with honesty and kindness and create the space for others to do the same
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure
- Foster connection by putting people first and building trusting relationships
- Integrate fun and joy as a way of being and working — don’t take yourself too seriously
Additional Notes
Authorization to work in Canada is required for this role.
Authorization to work in Canada is required for this role.
Compensation and Benefits Package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $171,200 - $224,700 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
This role is classified as In-Person under our SSC Workplace Policy:
In-Person
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
#LI-Hybrid #LI-Onsite
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com
. In your email, please include the position title, the location of the position and the nature of your request.
The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.