Emplacement: Canada
État/Province/Ville: British Columbia
Ville: Vancouver
Unité commerciale: Store Support Centre (SSC)
Type d'heure: Full-time
Director - NA Ecommerce Content & Campaigns | Contract until July 2027
Description et exigences
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
As the Director, North America Ecommerce Campaigns & Content, you lead the centralized content and campaign function within the North America Digital organization. This team is responsible for shaping the end-to-end guest journey and on-site experience across lululemon.com and the lululemon App, ensuring brand and product campaigns come to life through compelling content, storytelling, and digital experiences.
This role sits at the intersection of Brand, Digital Product, UX, Merchandising, and Technology, and plays a critical leadership role in delivering regional and global campaigns that drive revenue, elevate brand impact, and scale toward North America’s long term ecommerce revenue ambition. You will lead a high-performing team of managers and specialists while setting multi-year strategy, operating rhythms, and best-in-class ways of working
a day in the life: what you’ll do
- Campaign & Content Strategy – Own the multi year strategy and annual roadmap for NA Ecommerce campaigns, programs, and elevated digital experiences across web and app.
- End to End Campaign Execution – Lead the planning, prioritization, and delivery of regional and global brand, product, and enterprise initiatives to drive revenue and engagement.
- Guest Journey & Experience Design – Shape the end to end guest journey and UI, determining optimal content placement across key site and app touchpoints.
- Cross Functional Leadership – Partner with Brand, Digital Product, UX, Technology, and Analytics teams to align priorities, roadmaps, and execution.
- Team & Operating Model Leadership – Lead and develop a high performing team while establishing scalable ways of working, playbooks, and best practices.
- Optimization, Budget & Accessibility – Own creative investment decisions, drive experimentation and personalization, and ensure content meets accessibility standards.
qualifications
- 8+ years of ecommerce experience, including leading large-scale digital marketing or content programs
- 7+ years of people leadership, including managing managers and senior-level talent
- Proven track record delivering consumer-focused ecommerce campaigns at scale
- Strong understanding of digital experience strategy, analytics, and financial performance
- Experience working within complex, matrixed organizations across global and regional teams
- Ability to set long-term vision while driving strong near-term execution
- Bachelor’s degree in Business, Marketing, Communications, or related field (asset)
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life
- Possess an entrepreneurial spirit and continuously innovate to achieve great results
- Communicate with honesty and kindness and create the space for others to do the same
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure
- Foster connection by putting people first and building trusting relationships
- Integrate fun and joy as a way of being and working — don’t take yourself too seriously
Additional Notes
Authorization to work in Canada is required for this role.
Authorization to work in Canada is required for this role.
Compensation and Benefits Package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $171,200 - $224,700 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
This role is classified as In-Person under our SSC Workplace Policy:
In-Person
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
#LI-Hybrid #LI-Onsite
Nous communiquerons seulement avec les personnes retenues. Nous tenons à vous remercier pour votre intérêt. lululemon est un employeur offrant l’égalité des chances en matière d’emploi. Les décisions d’embauche sont basées sur le mérite et les besoins de l’entreprise, et non sur la race, la couleur, la croyance, l’âge, le sexe, le genre, l’orientation sexuelle, l’origine nationale, la religion, l’état familial, la condition médicale, le handicap physique ou mental, le service militaire, la grossesse, l’accouchement et les conditions médicales connexes, ou tout autre motif protégé par les lois et les ordonnances fédérales, provinciales ou de l’état, et locales. Des mesures raisonnables d’adaptation sont offertes aux personnes admissibles souffrant d’un handicap, sur demande. Cette politique d’équité en matière d’emploi s’applique à toutes les pratiques relatives au recrutement et à l’embauche, à la rémunération, aux avantages sociaux, à la discipline, aux mutations, à la cessation d’emploi et à toutes les autres modalités et conditions d’emploi. L’équipe de direction est principalement responsable de la mise en œuvre des politiques d’équité en matière d’emploi de lululemon, mais vous partagez également la responsabilité de vous assurer que, par vos actions personnelles, les politiques sont respectées.
lululemon s’engage à fournir des accommodements raisonnables pour les candidats avec un handicap. Si vous souhaitez qu’un membre de notre équipe communique avec vous pour un soutien personnalisé, écrivez-nous à accommodations@lululemon.com. Dans votre courriel, indiquez le titre du poste, le lieu du poste et la nature de votre demande.
L’utilisation des outils d’IA, y compris, mais sans s’y limiter, ChatGPT, Microsoft Copilot, Gemini, DeepSeek ou tout autre logiciel assisté par IA, est strictement interdit pendant le processus d’entrevue, sauf en cas de mesures d’adaptation raisonnables. Cela inclut entre autres les réponses générées par IA, la création de contenu, ou toute forme d’aide automatisée lors des entrevues en direct, des études de cas, des évaluations techniques et des déclarations écrites.
Chez lululemon, nous sommes engagés à préserver la vie privée, à maintenir l’intégrité, à assurer la transparence et à respecter les pratiques d’embauche éthiques. Notre engagement envers l’utilisation responsable de l’IA garantit que les renseignements exclusifs sont protégés et que toutes les décisions d’embauche sont basées sur les compétences, le jugement et l’expertise propres aux candidats sans l’aide de l’IA. Toute utilisation de l’IA au cours du processus d’entrevue entraînera la disqualification immédiate de la personne candidate. lululemon se réserve le droit d’utiliser des outils de détection de l’IA pour vérifier l’authenticité des réponses des candidats.